Essay --

Scotland is a nation well known everywhere throughout the world for its way of life and warmth, In political terms Scotland isn't generally on the guide, anyway one year from now denotes an enormous occasion for Scotland as the individuals of Scotland will be put to the surveys to choose if Scotland will turn into a free nation or remain inside the UK. Scottish autonomy has been a subject for a long time but at this point it might be a reality which would pacify numerous individuals yet in addition outrage others. Scotland participated in a Union with England in 1707 after it basically failed by endeavoring to colonize a piece of Panama and name it 'Caledonia', it was ineffective because of lack of common sense and furthermore frail authority, this was an immense contributing element towards Scotlands monetary chaos. Scotlands send out was nothing contrasted with Englands at that point and was commonly over shadowed by its incredible neighbor (Baynes, Thomas Spencer 1888). The two nations earlier shared a ruler for more than 100 years when King James VI of Scotland likewise turned into the King of England. They were various endeavors before 1707 to combine Scotland and England, anyway in 1707 the two nations delegated 31 commisioners to direct the arrangements. The greater part of the Scottish commisioners supported the association and comparable with the English commisioners, anyway note that the tories were against it. Numerous individuals in Scotland felt sold out at that point, and numerou s likewise do today, they believe that our respect and nationality was cleared off us in return for cash. Celebrated writer Robbie Burns was cited saying 'We're purchased and sold for English Gold, Such a Parcel of Rogues in a Nation'. With complexity to the over the English needed an association with Scotland to guarantee that Scotland would not pick a ruler differen... ... religion, anyway Marxists protect the privilege of 'persecuted' countries to self-assurance, up to and including autonomy. On the subject of Scottish freedom, the Left in Scotland is comparably gotten on two personalities. There are those in the Labor Party and the Communist Party of Britain (CPB) who keep up that freedom would divide the British common laborers and just go to serve the interests of the bourgeoisie. Be that as it may, others on the Left, most eminently in the Scottish Socialist Party (SSP) and the Communist Party of Scotland (CPS), accept that the separation of the British state is a precondition for making sure about dynamic, communist change for the people groups these islands since it would open up open doors for the Left, both in Scotland and south of the Border, to advance a radical political plan that in any case would remain rejected from standard legislative issues.

Does Religious Discrimination Really Exist in Today’s America Free Essays

string(144) to the representative about her religion causing a distressing workplace for her could have made the courts decide for the employee. GB541-Unit 6 Research Paper Does Religious Discrimination Really Exist in Today’s America? Kaplan University Profession Steven Cates Introduction There is so much debate while talking about various strict convictions. Everybody has an alternate conviction framework, and who is to state which is correct or wrong. Tolerating these distinctions and maintaining a strategic distance from judgment against those with various convictions is the final product we are hoping to accomplish as Americans. We will compose a custom paper test on Does Religious Discrimination Really Exist in Today’s America? or on the other hand any comparable point just for you Request Now Tragically there are a great deal of sentiments on what strict convictions are adequate and what strict convictions are inadmissible. A definitive objective is for everybody to acknowledge that their strict convictions are not directly for everyone. Segregation is a predisposition or preference bringing about forswearing of chance, or unreasonable treatment with respect to choice, advancement, or move. Strict separation includes treating an individual (an individual or worker) contrarily in light of that person’s otherworldly perspectives. The Civil Rights Act of 1866 controls the activities everything being equal or elements when going into an agreement to utilize another person. Title VI of this demonstration disallows segregation dependent on race, shading, religion, sex, or national birthplace. Does Religious Discrimination Really Exist in Today’s America? Indeed, strict separation despite everything exists today in America. The United States of America has consistently been pleased with the way that we are a free nation. Allowed to rehearse whatever strict convictions or not practice any strict convictions that we need. This opportunity has not just permitted residents to straightforwardly rehearse their convictions, it permits them to do as such without judgment from others. One model we can take a gander at is a significant catastrophe in America, for example, the psychological militant assault of 9/11. After this awful disaster, there was an unfriendly response to Muslims. Americans who were of a similar family were dealt with diversely as a result of the consequential convulsion of that day’s occasions. For this situation, the essential purpose behind the unreasonable treatment was principally because of dread and absence of information about the way of life and Muslim religion. There are individuals who have strict convictions, and there are the individuals who don't have faith in religion. Roughly 78% of Americans are subsidiary with Christianity as their religion. Christianity is the most famous of all religions recorded in the article, â€Å"Religious Diversity and Discrimination in the United States†. About 16% of Americans are questionable regarding consider the possibility that any strict connection they have a place with. Religion is extremely dubious in any case in various nations, not to mention uniting them all in a similar state, city, or neighborhood†¦ Personal conclusions can prompt some type of strict segregation. The quantity of strict segregation accuses recorded of the EEOC has dramatically increased from 1992 to 2007. Between the long periods of 1997 and 2000, strict based accuses documented of the EEOC speaks to just around three percent everything being equal. Between the long stretches of 2001 and 2005 that level of charges recorded expanded to four percent, and expanded to five percent between the long stretches of 2006 to 2009. In spite of the fact that it is significant for the business to oblige their employee’s strict convictions, an organization can't subject different employee’s to perilous conditions. In the event that the measure of garments worn in an assembling domain could get trapped in apparatus, it is adverse to the organization to permit their representative to wear attire that is hazardous. It is the employer’s obligation to give a sheltered workplace to all representatives, which ought to be their primary goal then they can suit their employee’s strict convictions. At last an organization isn't required to oblige strict convictions on the off chance that it will cause undue hardship on the business. A case of a representative clothing regulation that would cause undue hardship on the business would be the situation of McCarter v. Harris County; a female representative was employed and educated regarding the clothing regulation of naval force blue jeans and traditional shirt. After the female worker changed over to the Pentecostal church, she moved toward her manager about her failure to wear men’s apparel because of her new confidence and her boss consented to oblige her solicitation to wear a tightened skirt. The director at that point alloted undertakings like ascending a stepping stool to different representatives who were dressed all the more reasonably for the errand. As time went on the chief resigned and another boss was not as obliging to the female employee’s strict convictions, so the female representative was told to come back to the necessary clothing regulation, and that they would no longer reassign undertakings because of her clothing. The female representative didn't come back to the gasp clothing standard and later stumbled and tumbled from the stepping stool. The boss gave the female a composed notification that she was to come back to the gasp clothing standard, or she could contact Human Resources to see about an exchange to an alternate position that didn't require the gasp clothing regulation. The female worker didn't come back to work because of her powerlessness to suit the clothing regulation necessities that tangled with her confidence and her absence of experience for different positions offered at the hour of the occurrence; the female was ended for declining to return to work. For this situation the business created adequate confirmation that they made sensible facilities to help the employee’s strict necessities, yet the employee’s clothing was causing undue hardship on the organization. The court found for the business, expressing that the business made each endeavor to oblige the worker, however their clothing regulation would in certainty cause undue hardship on the organization and different representatives who needed to get the duties that the female couldn't achieve because of her attire. Had the business acted distinctively in this situation, the representative could have won the claim. For example if the business had not allowed the worker a chance to go after various jobs inside the organization, or not made endeavors to suit the representatives strict convictions and offered discourteous remarks to the representative about her religion causing an unpleasant workplace for her could have made the courts decide for the worker. You read Does Religious Discrimination Really Exist in Today’s America? in classification Article models In this situation, the business made endeavors to suit the employee’s convictions, however her clothing not just put a heavier remaining task at hand on her colleagues, it additionally made her include a mishap inside the working environment. This is viewed as an undue hardship on the business by pleasing their employee’s strict convictions. Abercrombie Fitch has had a couple of encounters with separation claims. One lady guaranteed that she was victimized in light of the fact that she was unable to wear her hijab, and Abercrombie expressed it was against their look strategy on the grounds that the lady would not be wearing dressing steady with their brands. Abercrombie and Fitch was sued in 2004 by the EEOC for purportedly damaging Title VII of the Civil Rights Act of 1964, on the grounds that their recruiting and selecting rehearses prohibited minorities and ladies by expecting a prohibitive promoting picture, and different arrangements that restricted minority and female business. A business like Abercrombie and Fitch are required to oblige strict practices except if it causes undue hardship on the business. In the article â€Å"Religious Diversity and Discrimination in the United States†, they list 20 unique classifications of strict affiliations inside a review. There were 4,151 strict separation grumblings documented in 2011. In the event that an individual encounters strict separation in the working environment, they are encouraged to document a proper objection to the EEOC, they will at that point be encouraged to counsel a lawyer to decide the legitimate strides to take for remuneration from their attacker. On the off chance that the courts see the organization as liable of strict segregation they will require restorative move to be made to guarantee this doesn't occur again and the organization will be requested to pay compensation to the employee’s engaged with the claim. The site www. franczek. com examined several bodies of evidence relating to strict oppression cops. Should an official be required to trim his hair on the off chance that it is against his religion? In this specific case the inquiry isn't if the official should trim his hair or not, yet was the official treated uncalled for by his manager? For this situation, the police office is off base for offering censorious remarks about the official, and they constrained the official to take an interest in a mental assessment. In the subsequent case, the official felt that the department’s individual prepping approach was against his strict convictions and the division allowed him impermanent authorization to follow his strict convictions of keeping a cut facial hair and to wear a yarmulke when inside. The official agreed to shave his facial hair, yet kept on wearing his yarmulke inside. The official recorded a movement against the division and was somewhat found in support of him since the city awards endorsement to clinical explanations behind facial hair. On the off chance that the office will acknowledge facial hair for clinical reasons, they should likewise make similar housing for strict reasons. A worker can't be terminated only for mentioning that their manager oblige their strict convictions. In North Carolina a female front work area agent was terminated for inquiring as to whether the lodging would change her timetable to suit her recognition of Sabbath. The front work area clerk’s religion was Sev

Book Riots Deals of the Day for April 8th, 2019

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Persuasive Essay On Pearl Harbor - 1475 Words

When the Japanese had economic success for a long time, also with an American fear of WWII, the Nazis, and a long-standing anti-Asian racism turned into disaster when Japan attacked Pearl Harbor on December 7, 1941. The bombing killed more than 2,300 Americans. It completely destroyed the American battleship U.S.S. Arizona and capsized the U.S.S. Oklahoma. The attack sank or beached a total of twelve ships and damaged nine others. 160 aircraft were destroyed and 150 others damaged. Lobbyists from western states, many representing competing economic interests or nativist groups, pressured Congress and the President to remove people who were Japanese from the west coast, both Issei (immigrants) and Nisei (Japanese Americans). The Japanese†¦show more content†¦But I will never forget the shocking feeling that human beings were behind this fence like animals crying. And we were going to also lose our freedom and walk inside of that gate and find ourselves†¦cooped up thereâ € ¦when the gates were shut, we knew that we had lost something that was very precious; that we were no longer free, stated Tsukamoto in her book about her experience in the camps. You could say yes, this is true, but how else were they supposed to keep them in the camps, the president was just trying to keep America safe. Well, there is an answer for that maybe arrest all the Japanese and after that interrogate all of them instead of keeping them in horrible camps for all those years. This is important considering if this was offered to the President before he sign order 9066 it could’ve prevented countless pain and suffering. After that, Executive order 9066 ordered over 110,000 Japanese Americans to leave their homes in California, Washington, and Oregon immediately. Another key part to remember is that there was no warning to Japanese people in the West they were just evacuated without question. All in all, this suggests that the government didn t give the Japanese an y notice or warning that they were going to be evacuated. Finally, Japanese Americans felt more racial hatred than German Americans and Italian Americans. People were afraid, and they thought that the only wayShow MoreRelatedFree Papers1007 Words   |  5 PagesIf you are looking for free academic papers such as free essays, free term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, there exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use theseRead MoreFree Papers992 Words   |  4 PagesIf you are looking for free academic papers such as free essays, free term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, t here exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use theseRead MoreThe Atomic Bombs On Hiroshima And Nagasaki982 Words   |  4 Pagesupon reading Takaki’s Hiroshima, it led me to believe that Truman was probably more militant than his predecessor, Franklin Delano Roosevelt and yet also showed a more personal side after the two bombs were used against the Japanese Empire. In this essay, I will describe how I would personally evaluate Truman’s decision and what possible scenarios could have led to the outcome as well as determining what other alternative routes he might have chosen if he decided not to use atomic bombs. The firstRead MoreThomas Paine : A Very Curious Individual1664 Words   |  7 PagesRevolutionary cause cannot be overstated. Even Adams had to admit: â€Å"Without the pen of the author of ‘Common Sense,’ the sword of Washington would have been raised in vain.† Washington himself is said to have ordered the following passage from Paine’s essay, â€Å"The Crisis†, to be read by his troops on the eve of their crossing the Delaware to launch a surprise attack on Trenton in December, 1776: â€Å"These are the times that try men’s souls. 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Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus Day, October 12. Here is some relevant background information to reduce yourRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Electronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ Information

The Importance Of Education For The Individual - 1604 Words

Nick Sammartino EDU200 December 13, 2015 The Importance of Education for the Individual, and its Role in Society This being my first semester as an education major, I honestly haven’t thought much about my philosophy of teaching. However, I have always believed that education is the foundation for a successful person, and therefore, education, as a whole, is the necessary foundation for a well-rounded, functional and successful society. A number of statistics alone prove this, as the United States of America has recently faced economic crisis, fueled, in-part, by unemployment. Statistics are floating around everywhere concerning this topic. In short, more education does help ensure a job. On the flip-side, America, who once ranked first across the board in academic scores, now doesn’t even crack the top twenty in math and sciences. As a result, there are not enough Americans to fill high-paying technological jobs (most notably in Silicon Valley), and American companies are recruiting from other countries, lik e China, Japan, and India. So many of the countries issues stem from our education system, which has been on the decline. Consequently, I believe that in order to be a successful society, we must first focus on providing the best education possible to each and every individual, and in turn, bettering society as a whole. As for me: after multiple majors and years of wondering what to do with my life, I decided to get into teaching for reasons that seem obvious to meShow MoreRelatedThe Importance of Physical Education and Health Education in the Development of an Individual1639 Words   |  7 PagesTHE IMPORTANCE OF PHYSICAL EDUCATION AND HEALTH EDUCATION IN THE DEVELOPMENT OF AN INDIVIDUAL Physical and health education is a significant aspect of a wholesome education around the world. 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This couldRead MoreThe Importance Of Personal Rehabilitation Individual Development And Education1258 Words   |  6 PagesBeck Pride Agency The Beck Pride agency stands for what it does. Personal Rehabilitation Individual Development and Education. They have a participant model that they go by to achieve an assortment of outcomes that benefits the veteran and or families. This model starts you off first part with information and acquiring knowledge about what you can achieve. Second part gets you assistance in enrolling and financial aids. Third part aids in the development in social, emotional, physical and educationalRead MoreIs College Degree Necessary Or Not?1302 Words   |  6 Pagescollege degree unless one really believes the degree would be of any value to an individual. There s a lot of investment involved in education these days and it is undoubtedly a big decision for the parents to send their child to college for further education. 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My Family My Dad - 867 Words

My family isnt perfect. We argue, we fight, we even stop talking to each other at times, but in the end my family is my family. The love will always be there. Me and my family have always had our ups and downs. Even though we all struggle, I’ll always need them in my life. It took a while to realize that. Growing up in my house and neighborhood was hard. My mom has six kids, including me. My mom is a very strong and powerful minded woman. She inspires me so much. She got to where she is know from nothing and still manages to keep a smile on her face. The two oldest are boys, my brothers, Matt and Tyler. Matt was a â€Å"straight A† student and a basketball star. He’s the goodie two-shoes of the family. My mom favors him a lot. Tyler on the other hand was a â€Å"straight C† student and football star. He’s the lazy one in our family. He’s also the oldest. The next two kids are a set of twin girls, Brianna and Brittney, you would never of thoug ht they were twins though. They hardly look alike and they act nothing alike. Brianna is more of a nice family-type of girl, she likes to cook and bake a lot. Brittney is more like a mean, party-type of girl. That gets her in a lot of trouble. The next child is me, Deja. I was a lost soul for a while, but no matter what I go through I stay happy for everyone else. I was never shy, I always wanted go up and talk to strangers. That still gets me in trouble from time to time. After me, is my baby sister, Shani. She’s the sassy, sarcasticShow MoreRelatedMy Family Is My Dad896 Words   |  4 Pages Within my family there is my dad, my mom, my older brother Michael, my younger brother Evan, and I. Michael was the first child, my parents full of hope for him, and was set out to be the prodigal son. However, as most first children went my parents were totally new to children so they had a few hiccups. He eventually grew to the point where he couldn t be changed. My parents already t hought of this and had me. 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Qantas And Its Marketing Strategies Success -Myassignmenthelp.Com

Question: Discuss About The Qantas And Its Marketing Strategies Success? Answer: Introduction Marketing strategy is one of the lost vital elements in the field of marketing and business organisations. It is a fundamental objective of up surging the sales of nay organisation and attaining the sustainable competitive benefits. The marketing strategy comprises of the long-term, short-term and basic goals that are required to be followed by the company and formulation of specific strategic which can help the organisations in accomplishing the set market goals by the means of the academic strategies (Hoffman and Bateson, 2010). The airline was established in the year 1920 which presently includes five key divisions i.e. Qantas Domestic, Qantas Freight, Qantas International, Jetstar Group and Qantas Loyalty. The key marketing aim of Qantas is to offer the most desirable and best returns to the investors and the shareholders by introducing innovative and pioneering services on a regular basis. There are various new markets which the airline has targeted with its extensive service po rtfolio. The markets hare of eth airline is continuously rising with an upsurge rate. For attaining the competitive benefits, the key focus of the airline is on its core business only and with effective marketing strategies it is trying hard to capture more new markets (Qantas Airways Limited, 2017). SWOT Analysis of Qantas Qantas Airways possess a robust domestic as well as global presence and has a strong brand visibility across the globe. There is a strong support and backing up by the Australian Government which offers several advantages and business presence to the airlines and presently it is one of the most renowned and largest airlines of Australia. There is an improved and recognized historical presence of Qantas in Australia which offers a reliable customer base to the airlines. There are almost 85 global destinations as well as domestic destinations of Qantas with a total of more than 28,000 employees that works for the airline and its one of the biggest strength of Qantas Efficient sponsorship, marketing, advertising and brand building (Oum and Yu, 2012). Innovative and pioneering services to the customers such as flyer program, lounge, etc. to offer utmost satisfaction to its customers. Weaknesses There are few weaknesses such as some incidents such s flight accidents, price fixing, etc. all such thin s have deteriorated the image of the airline across the globe. In comparison with other airlines, Qantas possess less global recognition and this is one of the weaknesses from competition point of view (Amankwah?Amoah and Debrah, 2011). Opportunities There are vast opportunities for Qantas to grow and develop such as it can target more global markets and particularly the markets of Asia. It also has the potential to become the leader in the airline industry in the Asian and Australian regions with its innovative services Another opportunity for Qantas is to have partnerships with other international airlines for offering the customers with combined services with high potential and improved satisfaction (Iatrou and Oretti, 2016). Threats There are threats which can hamper the continuous success of Qantas such as the rapidly rising prices of fuel and its negative impact upon the continuity of the business operations Another major threat is the shortage of labour as the prices of labour has been raised and it is difficult to give such higher prices to the employees There is also threat of intense market competition from the other inter nation airlines (Huang, 2010). Macro Environment Analysis The airlines industry possesses a great threat of terrorist attacks. In the last few decades, there has been marked a number of incidents of blown ups as well as plane hijacks. This is one of the key political factors that poses negative implications as there is involvement of political association and because of such attacks and incidents, the flights are restricted as well as less number of passengers travelled (O'Connell and Williams, 2011). Economic There are also economic factors such as the prices of oil that impacts the airline industry. There has been seen number of developments in the various oil industries and thus, the airlines are trying to enhance their purchasing power for buying the fuel. The factors such as economic recessions also impacts the airline sector as the airways are pressurized to lower down the prices which ultimately poses a negative impact on the revenue (Moore, 2009). Due to rapid economic development, there has been realized a sudden change in the practices of travelling into flights of many individuals. Because of the in caressed tourism business, the use of airlines has also increased in past few decades. With the increasing purchasing power of the individuals, there is also increase in the number of travellers travelling from airlines (Arjomandi and Seufert, 2014). Technological There are both negative as well as positive results of the continuous technological advancements taking place in the aviation sector. With pioneering and innovative technology, individuals can make online payments, can book or cancel tickets and with complete information in one click they can select the airlines from which they want to travel. Thus, reliance on a single airline does not exist anymore (Tapper, n.d.). Environmental There are also negative consequences of the airline business on the environment as it poses a severe and hazardous impact on the sustainability of the environment as there are emissions of harmful gases which can damage the environment. As well as the noise pollution is another environmental impact which is caused because of the continuously growing aviation sector. And because of which there are several environmental concerns taking place (Lacar, 2009). Ted a new tax called as the carbon tax which is imposed on the various airlines in the aviation industry. Because of the increased prices of fuel as well as the tax imposed, the overall prices of the tickets become higher (Schmidt, et al., 2015). Thus, the airlines are required to develop a good balance so that it does not impact the rate of customers traveling. As well as there are also some of the airways that also get unnecessary advantages from the Government and thus offers additional benefits to those airways and thus it results in price war in the aviation sector (Schmidt, et al., 2015). Market Segmentation and Target Market According to market segmentation of Qantas Airways, there are various segments from which there are number of customers of Qantas. The first is the demographic segment according to which the key set of customers of Qantas includes the more number of male members md people who are in an age group of 20 to 50. From the psychographic point, the people who have upper class life style are they key set of customers of Qantas. From the behavioral segmentation, the key customers are the one who want to save their time and live a more luxurious life. Thus for saving lot of time, there are customers who travel with Qantas (Shaw, 2016). From all the various market segments, the key are the primary segment is the demographic segment which is the target market of the company as the airlines have its primary emphasis upon the youngsters the ;people from business class who want to travel to arioso destination for business purpose as well as families who want to visit from tourist purpose. Marketing Mix Analysis The new product/service that will be offered by Qantas Airways is the customized services to the travellers. There will be developed a customer profile of every customer which will take care of number of things that comprises of the meal preferences, the seat preferences, price preferences, buying pattern, service history, trip purpose, connection time, disruption preference, social behaviour, and customer value. Offering customized services is the newly launched service by the Qantas Airways for attracting more number of travellers who want a more personalized touch in their services (Pi and Huang, 2011). The new services will be charged around ten percent high on the original prices of the flight tickets. The prices are not quoted much high so that more number of travellers can once experience these customized services. The newly launched service will be available in most of the flights of Qantas basically the one that are of long hours so that the customers can have maximum benefit of these services. First, to see the response towards the service, it will be launch in 10 flights of Qantas. And after analyzing the response, the process will be continued (Liou, Yen and Tzeng, 2010). Promotion For the effective promotion of the newly launched service of offering customized services to the travellers, the airline will take use of some of the most efficient promotional tools and techniques (Wu and Cheng, 2013). The first and the key promotional marketing strategy will be social media marketing. In this, the potential customers can get aware about the new service by the means of advertisements on the various social media platforms such as Twitter, Facebook, You Tube, Instagram, etc. All these are the key social media channels which can help Qantas to attract most of the travellers. The other promotional strategy will be having tie ups with the trip advisors which can guide and offer these plans to the travellers. The other promotional marketing techniques also include discounts offers on initial buys and also free of cost meal offers. There will also be sue if hoardings and advertisements on television for attracting more number of customers (Wirtz, 2012). Analysis of the new service and reason of its success The new services are very potential and attractive in nature which will help in fetching the attention of most of the potential buyers. For example, there are handicapped people, pregnant women or old age travellers who needed more customized and comfortable travelling experience. Thus, the customized services offer by Qantas can help in meeting the needs of those travellers. The new service has also various other advantages as it will offer numerous competitive benefits to Qantas such as there are number of airlines which do not offer such customized services, therefore, Qantas can gain the first mover advantage with launch of its new service (Yang, et al., 2012). There are various reasons behind the success of the new services such as the strong marketing channels i.e. the social media marketing. In present scenario, to fetch the attention of the customers, the best way is to have promotions on social media platforms. Thus, by having increased individual engagement on the social me dia platforms there can be gained more number of potential travellers. The other reason of the success of the new service is that the upper class people are more conscious about the type of services there are getting as they are more concerned with the comfort level. Thus, offering these customized services to the travellers will help Qantas to become the market leader in the aviation sector of Australia (Mudie and Pirrie, 2012). Conclusion In present time with increased technological advancements and developments, there is a much need that the business organisations must offer new products and services to the customers for retaining them for a longer period of time. From this report, it can be concluded that, Qantas is one of the most renowned airlines of Australia but to sustain in the market and achieve long term competitive advantages, the airlines must have innovative services and products for the customers. The newly launched customized and personalized services to the customers will help the airlines in attain higher competitive benefits. As well as by taking use of the effective marketing channels and promotional techniques, there can be done effect tie marketing of the services to an extended customer base. Thus, it can be stated that such services will help Qantas to achieve market leadership as well as strong global presence. References Amankwah?Amoah, J. and Debrah, Y.A., 2011. The evolution of alliances in the global airline industry: A review of the African experience.Thunderbird International Business Review,53(1), pp.37-50. Arjomandi, A. and Seufert, J.H., 2014. An evaluation of the world's major airlines' technical and environmental performance.Economic Modelling,41, pp.133-144. Hoffman, K.D. and Bateson, J.E., 2010.Services marketing: concepts, strategies, cases. Cengage learning. Huang, Y.K., 2010. The Effect of Airline Service Quality on Passengers' Behavioural Intentions Using SERVQUAL Scores.Journal of the Eastern Asia Society for Transportation Studies,8, pp.2330-2343. Iatrou, K. and Oretti, M., 2016.Airline choices for the future: from alliances to mergers. Routledge. Lacar, F., 2009. Singapore Airlines: Factors accounting for marketplace success.Australian Journal of Business and Informatics. Liou, J.J., Yen, L. and Tzeng, G.H., 2010. Using decision rules to achieve mass customization of airline services.European journal of operational research,205(3), pp.680-686. Moore, A., 2009. Qantas lays off employees as financial crisis takes hold, Australian Broadcasting Corporation. Accessed on: 3rd October, 2017, Accessed from: https://www.abc.net.au/7.30/content/2009/s2542854.htm Mudie, P. and Pirrie, A., 2012.Services marketing management. Routledge. NIIT Technologies, 2016. Delivering Personalized Services to Customers. Pp.8. Accessed on: 3rd October, 2017, Accessed from: https://www.niit-tech.com/sites/default/files/Whitepaper%20-%20T%26T%20-%20Delivering%20Personalized%20Services%20to%20Customers.pdf O'Connell, J.F. and Williams, G. eds., 2011.Air transport in the 21st century: key strategic developments. Ashgate Publishing, Ltd.. Oum, T.H. and Yu, C., 2012.Winning airlines: Productivity and cost competitiveness of the worlds major airlines. Springer Science Business Media. Pi, W.P. and Huang, H.H., 2011. Effects of promotion on relationship quality and customer loyalty in the airline industry: The relationship marketing approach.African Journal of Business Management,5(11), p.4403. Qantas Airways Limited, 2016. Annual Reports, Qantas, Accessed on: 3rd October, 2017, Accessed from: https://investor.qantas.com/investors/?page=annual-reports Schmidt, M., Ploetner, K.O., ttl, G., Isikveren, A.T. and Hornung, M., 2015. Scenario-based life-cycle cost assessment of future air transport concepts.International Journal of Aviation Management,2(3-4), pp.167-182. Shaw, S., 2016.Airline marketing and management. Routledge. Tapper, C., (n.d.). An Introduction to Business and Technology. Wirtz, J., 2012.Essentials of services marketing. FT Press. Wu, H.C. and Cheng, C.C., 2013. A hierarchical model of service quality in the airline industry.Journal of Hospitality and Tourism Management,20, pp.13-22. Yang, K.C., Hsieh, T.C., Li, H. and Yang, C., 2012. Assessing how service quality, airline image and customer value affect the intentions of passengers regarding low cost carriers.Journal of Air Transport Management,20, pp.52-53.